The veteran television journalist, 56, was only too happy to flex for the cameras in a light-hearted exchange with the rapper on her daytime show Katie on ABC.
The former news anchor is a renowned fitness fanatic who favours a variety of different exercises including running, yoga and weight training.
'@50Cent came to @KatieShow to talk fitness & #Formula50… I might have stolen the show with my own guns though #sorryCurtis,' Couric quipped in a tweet following the appearance.
Impressed: Katie displayed her toned biceps as 50 Cent promoted his new diet and fitness book Formula 50 on her show
The fitness regime advocates short, intense workouts to boost metabolism and a protein-rich diet.
Man with a plan: 50 Cent is promoting new lifestyle plan Formula 50
His Formula 50 book was devised with the help of elite trainer, and founder of the Peak Performance gym chain, Joe Dowdell.
Complete meal plans for men and women are also included, courtesy of Layne Norton, a bodybuilder with a doctorate in nutritional sciences from the University of Illinois and Stephanie Wilson, head of nutrition at IMG Academies.
For breakfast they advocate a combination of dishes, for example reduced- calorie bread with fruit spread, one ounce of Canadian bacon, two eggs sunny side up and half a cup of honeydew melon.
Lunch and dinner menus feature protein heavy staples such as cheeseburgers, Jamaican jerk chicken and beef tenderloin.
The rapper shot to fame after releasing his commercial debut album, Get Rich or Die Tryin' in 2003, which sold 872,000 copies in the first four days.
The lead single, In da Club broke a Billboard record as the most listened-to song in radio history within a week.
Fitness fanatic: Rap star 50 cent first became obsessed with working out after he was shot in 2000
Winning formula: 50 cent touts the benefits of metabolic resistance training (MRT) in his new book
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